Web 2.0 in Business

The article below includes a variety of thoughts on how Web 2.0 is being used in business-- including thoughts from me on how we use Web 2.0 at GovDelivery which is something we've been talking about a lot lately.  It's interesting to see that Facebook, LinkedIn, and Twitter are the only sites mentioned more than once.  Clearly, critical mass matters in any social network.  It's hard to have a network without members.  Still, the power of Twitter is clear by the fact that it is smaller, but still gets a lot of positive feedback.  I'm sure it will continue to grow exponentially.

I took an informal survey of our government clients.  I looked up 20 clients (individuals working at government agencies that work with us).  I found that all but two of them were on LinkedIn or Facebook.  15 of them were on both. 

Obviously, our clients are Web managers and are inclined to use these tools, but I think we could all infer a lot about the increased use of Web 2.0 in government over the coming years by looking at what individual Web managers are doing and by looking at how campaigns are using Web 2.0 today which will undoubtedly translate into a new wave of elected officials and deputies that want to see Web 2.0 put to use in government.