Public Sector Agencies Continue to Embrace Social Media
As Web 2.0 technologies become increasingly popular, government agencies can truly benefit from experimenting with existing social media tools and collaboration capabilities.
It is widely believed that government officials have been slow to take advantage of these technologies, but in actuality public sector agencies are adopting Web 2.0 tools quicker than you may think. In fact, some departments of the U.S. federal government, including the EPA and DOD (both GovDelivery clients), began adopting these tools as early as 2006.
Government officials have come to view such tools as blogs, wikis, and social networking as cost-effective alternatives to traditional communication channels. In many cases, Web 2.0 provides a direct line of communication to an audience that is otherwise difficult for government to reach. We've provided a number of examples before, but the State of Iowa serves as a great illustration of how agencies can be selective in utilizing Web 2.0 tools that will best help to accomplish agency goals.
How Iowa state agencies leverage Web 2.0 technologies:
Iowa Lottery
Read more of the article, "Government officials embrace social media," by William Petroski at DesMoinesRegister.com.
It is widely believed that government officials have been slow to take advantage of these technologies, but in actuality public sector agencies are adopting Web 2.0 tools quicker than you may think. In fact, some departments of the U.S. federal government, including the EPA and DOD (both GovDelivery clients), began adopting these tools as early as 2006.
Government officials have come to view such tools as blogs, wikis, and social networking as cost-effective alternatives to traditional communication channels. In many cases, Web 2.0 provides a direct line of communication to an audience that is otherwise difficult for government to reach. We've provided a number of examples before, but the State of Iowa serves as a great illustration of how agencies can be selective in utilizing Web 2.0 tools that will best help to accomplish agency goals.
How Iowa state agencies leverage Web 2.0 technologies:
Iowa Lottery
- Shares the excitement of winning through YouTube videos of lottery winners
- Reveals winning lottery numbers through text-messages and "Tweets" on its Twitter page
- Takes to its blog to communicate news releases and traffic incidents
- Reaches out to a younger audience through Facebook and YouTube to engage in a teen traffic safety contest
- Sends text messages to teens regarding the "Just Eliminate Lies" anti-tobacco program
- Distributed podcasts of news conferences during floods earlier this year
Read more of the article, "Government officials embrace social media," by William Petroski at DesMoinesRegister.com.
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